Boston, MA · Founded 2024

We watched our dentist friend drown in admin work.
So we built the way out.

KeepTrack is practice management software built by someone who actually watched the chaos happen - not someone who read about it in a market report.

Carlos Daniel Vilar Jimenez, Founder

Karen Vilar de la Cruz, Founder

Who's behind this

Carlos Daniel Vilar Jimenez

Cofounder & Builder · Boston, MA

Carlos Daniel Vilar Jimenez

I'm a software engineer who got tired of watching good people suffer under bad tools. I'm not a dentist, and I don't pretend to be. But I've spent enough time in dental offices - and enough hours talking to the people who run them - to know exactly what's broken and how to fix it.

Together with my wife Karen, we're building KeepTrack with a clear mission. That means fast decisions, no corporate nonsense, and a product that moves as quickly as the problems it's solving.

Karen Vilar de la Cruz

Cofounder & Medical Advisor · Boston, MA

Karen Vilar de la Cruz

I'm a doctor in medicine with a deep understanding of how healthcare operations actually work. I bring the clinical and operational perspective that ensures KeepTrack solves real problems for real practices - not theoretical ones.

Working alongside my husband Carlos, we're creating software that respects both the clinical standards and the operational realities of modern healthcare.

Where the idea came from

  1. My close friend is a dentist. Brilliant with patients, genuinely loves the work. But I watched - up close - how much of his day had nothing to do with dentistry.

  2. Phones ringing with appointment requests nobody could get to. Front desk scrambling between three systems that didn't talk to each other. Patients falling through the cracks because follow-ups lived in someone's head. Charts that needed updating at 7 PM because the day was too chaotic to do it at 5.

  3. "He wasn't failing at running a practice. He was succeeding despite software that was designed to make it harder."

  4. That's when it clicked. The problem wasn't effort - dentists work incredibly hard. The problem was tooling. Old, bloated, poorly designed software that hadn't kept up with how modern practices actually operate. I knew I could fix that.

What is KeepTrack?

KeepTrack is an all-in-one practice management platform built specifically for dental offices. Scheduling, reminders, clinical records, billing, compliance - all of it, in one place, working together automatically.

No more duct-taping five different tools. No more chasing no-shows. No more staying late to finish charts. KeepTrack handles the operational machinery so your team can do what they actually trained for.

  • Scheduling
  • Automated Reminders
  • Clinical Records
  • Billing
  • HIPAA Compliance
  • Practice Analytics

Why we do this

Dental practices are the backbone of community healthcare. They're small businesses run by people who spent a decade training for one thing - and then spent their careers buried under the second thing nobody told them about: operations.

A dentist who gets home at 8 PM because of paperwork isn't just tired - they're less present for their patients the next morning. The administrative burden doesn't just hurt the business. It hurts the care.

The mission

Give dentists back their time without sacrificing the quality of their practice - or their lives outside it.

The approach

Build software that fits how dental offices actually work - not how enterprise sales teams think they work.

The standard

If it doesn't make a real dentist's day measurably easier, it doesn't ship.

We're early. That's the point.

Early practices get direct access to me - real feedback loops, fast fixes, and pricing that reflects the relationship. If KeepTrack sounds like what your practice needs, let's talk.

See It in Action
KeepTrack | Dental Practice Management Software